The future of local and e-commerce services
The Services-Mail-Parcels business line operates La Poste Groupe’s core historical activities, delivering mail, press and parcels six days a week, and providing services to individuals, businesses and local authorities through France’s leading network of local people-oriented services. It is undergoing transformational change in response to the digitalisation of communications, which has led to a structural decline in mail volumes, from 18 billion letters in 2008 to less than 6 billion in 2024 (including the retail customers activity). By 2030, the business line aims to be the number one operator of local, people-oriented services and e-commerce services, changing its strategic model based on three priorities:
Protecting the core historical activities
The group’s Mail activity is undergoing deep-seated change, becoming more reliable, more digital and more sustainable in order to meet customers’ new expectations. It is making it easier to send letters, offering more services thanks to smart data, and mail is now being included in hybrid print and digital solutions to adapt to advertisers’ media strategies. La Poste is also revisiting its operations related to addressed advertising mail and printed advertising through the new data marketing value propositions offered by Isoskèle which has acquired LineUP7 and Edgewhere.
Accelerating growth drivers
In order to remain the leading operator of e-commerce services, La Poste is enhancing its Colissimo platforms and opening new ones, and is accelerating its sorting and delivery flows in line with the next-day delivery standard. It is also developing new home and out-of-home delivery services (23% increase in 2024) that are more sustainable and more interactive with customers receiving parcels, for whom it offers the most comprehensive range in the market. La Poste is also streamlining and optimising its network to meet the local transport and logistics needs of retail customers, networked businesses and communities. These new logistics services for businesses (local warehousing, order preparation, multi-parcel deliversy, etc.) are operated throughout France under the Log’issimo brand, which also provides food logistics services, especially meal delivery
Laying the foundations for future growth
La Poste is positioning itself as a key player in local knowledge, energy efficiency and the circular economy. For these three areas of activity it now also has a service base that it launched on 1 January 2025 under the Proxeo brand. At the same time, it is seeking to become the benchmark partner for healthcare professionals, establishments and industries by providing local, people-oriented services for home healthcare as well as digital trust services for health data. In order to cement its strategy to win a larger share in the growing market of patient pathway support services, in which there is currently no established global player, the group has created a specific business – La Poste Health & Autonomy – to integrate the essential building blocks of this project in stages.